Twitter is ready for a rebrand, if its owner Elon Musk is to be believed.
“And soon we will be saying goodbye to the Twitter brand and, gradually, to all the birds,” Musk wrote in a tweet early Sunday.
The change could come as early as Monday. In a follow-up tweet, Musk said, « If a good enough logo X comes out tonight, we’ll make it [it] go live worldwide tomorrow. »
“It should have been done a long time ago,” Musk said in a Twitter Spaces audio chat, according to Reuters relationship.
The X likely refers to Twitter’s trading name X Corp. Musk also posted a tweet of a flickering X.
The rebranding is the latest change Musk has made to Twitter since he acquired the company in October 2022 for $44 billion. Since taking over, Musk has made major changes to how Twitter works and laid off much of the company’s staff.
In early July, Musk imposed stricter limits on the number of tweets Twitter users can view in a day. Under the new restrictions, verified accounts are limited to reading 6,000 posts per day, unverified accounts to 600 posts per day, and new unverified accounts to 300 posts per day.
A new Twitter CEO, Linda Yaccarino, took over from Musk last month. Upon her appointment, Musk said Yaccarino would « focus primarily on business operations, » while she would focus on « product design and technology. »